The Majority Illusion in Social Networks

Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political movements, arise as a result of people following a simple local rule, such as copy what others are doing. However, individuals often lack global knowledge of the behaviors of others and must estimate them from the observations of their friends' behaviors. In some ...

 Science is Culture, Not Just Methods

The fruitful pursuit of scientific truth and its application, once discovered, is not just a matter of talented individuals well trained in foreign universities and supplied with the equipment they desire. These are very important, but the cultivation of science is a collective undertaking [written as 'understanding'! and success in it depends on an appropriate social structurc. This social structure is the scientific community and its specialised institutions.

 Social Networks Limit Interaction to "Autistic" Levels

It is hardly surprising that many participants find social interactions on Friendster formulaic. The social structure is defined by a narrow set of rules that do little to map the complexities and nuances of relationships in other contexts. Formula-driven social worlds require everyone to engage with each other through a severely diminished mediator—what I have else- where called autistic social software, as a metaphor to signal the structured formula that autistic individuals learn to negoti...

 Social Networks "Flatten" Social Structures

Visibility has its cost; in order to make broader social networks vis- ible, Friendster flattens those networks, collapsing relationship types and contexts into the ubiquitous “Friend.” More problematically, Friendster does not provide ways of mapping or interpreting the contextual cues and social structural boundaries that help people manage their social worlds. Physi- cal distance, to abstract from the obvious, is not just an obstacle to build- ing social relations but is also the dimension...